{"id":77,"date":"2019-04-18T18:04:49","date_gmt":"2019-04-18T18:04:49","guid":{"rendered":"https:\/\/truartcolorgraphics.com\/blog\/?p=77"},"modified":"2025-01-03T08:30:29","modified_gmt":"2025-01-03T14:30:29","slug":"how-to-achieve-company-wide-brand-compliance","status":"publish","type":"post","link":"https:\/\/truartcolorgraphics.com\/blog\/2019\/04\/18\/how-to-achieve-company-wide-brand-compliance\/","title":{"rendered":"How to achieve company-wide brand compliance"},"content":{"rendered":"\n<p>Every marketer knows that consistent brand compliance is key to leveraging the equity of the brand. But when your company\u2019s structure includes multiple layers such as departments, sister companies, franchisees, distributors, or dealers\u2026 all using, and possibly producing\u2026 marketing materials\u2026 things can get messy! How do you ensure your brand stewards are following your guidelines? Better yet\u2026 how do you achieve headache free brand compliance?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"536\" src=\"https:\/\/truartcolorgraphics.com\/blog\/wp-content\/uploads\/2024\/12\/copy-of-how-to-achieve-company-wide-1-1024x536.png\" alt=\"\" class=\"wp-image-78\" srcset=\"https:\/\/truartcolorgraphics.com\/blog\/wp-content\/uploads\/2024\/12\/copy-of-how-to-achieve-company-wide-1-1024x536.png 1024w, https:\/\/truartcolorgraphics.com\/blog\/wp-content\/uploads\/2024\/12\/copy-of-how-to-achieve-company-wide-1-300x157.png 300w, https:\/\/truartcolorgraphics.com\/blog\/wp-content\/uploads\/2024\/12\/copy-of-how-to-achieve-company-wide-1-768x402.png 768w, https:\/\/truartcolorgraphics.com\/blog\/wp-content\/uploads\/2024\/12\/copy-of-how-to-achieve-company-wide-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><strong>Here are some tips:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Activate brand guidelines and circulate it company-wide. Provide your company representatives with marketing templates that address appropriate brand usage and common mistakes.* An FAQ is a great way to answer questions for the masses, and prevent an influx of calls or emails.<\/li>\n\n\n\n<li>Prevent the use of non-standard typefaces and colors by providing a brand-define pallet of colors and brand-approved (and properly licensed) set of brand fonts.*<\/li>\n\n\n\n<li>Require the use of brand-approved legal disclaimers and disclosure.<\/li>\n\n\n\n<li>Require the use of pre-approved (grammatically correct) content.<\/li>\n<\/ul>\n\n\n\n<p>In short, a well-thought brand management program can help you to make true brand compliance the fastest, easiest way for your company representatives and brand stewards to get their promotions out the door. It makes marketing safe, reliable, and even fun\u2014and could save you hundreds, even thousands, of hours per year.<\/p>\n\n\n\n<p>We have been helping build brands through the use of promotional products for over 125 years. Our experts can strengthen, yet simplify your licensing and compliance programs in the following ways:<\/p>\n\n\n\n<p><strong>Protect<\/strong><\/p>\n\n\n\n<p>Our in-house brand manager is an expert in brand guidelines and trademark policies.<\/p>\n\n\n\n<p><strong>Partner<\/strong><\/p>\n\n\n\n<p>Your brand reflects your values, mission, products, services, team members and culture. Our goal is to work alongside you to become brand stewards so that the products we supply accurately represent your company. We strive to get to know you, your brand, and what you stand for.<\/p>\n\n\n\n<p><strong>Promote<\/strong><\/p>\n\n\n\n<p>We understand the time and effort it takes to fully evolve your brand. We provide promotional consulting, products and value-added services. When you make promotional products an integral part of your marketing, you can watch people grab onto your message.<\/p>\n\n\n\n<p>We take your brand seriously and look forward to collaborating with you!<\/p>\n\n\n\n<p>*source: Brand Compliance for Local Marketers | Pageflex | 4.5.19<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every marketer knows that consistent brand compliance is key to leveraging the equity of the brand. But when your company\u2019s structure includes multiple layers such as departments, sister companies, franchisees, distributors, or dealers\u2026 all using, and possibly producing\u2026 marketing materials\u2026 things can get messy! How do you ensure your brand stewards are following your guidelines? &hellip; <a href=\"https:\/\/truartcolorgraphics.com\/blog\/2019\/04\/18\/how-to-achieve-company-wide-brand-compliance\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">How to achieve company-wide brand compliance<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to achieve company-wide brand compliance - TruArt Color Graphics Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/truartcolorgraphics.com\/blog\/2019\/04\/18\/how-to-achieve-company-wide-brand-compliance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to achieve company-wide brand compliance - TruArt Color Graphics Blog\" \/>\n<meta property=\"og:description\" content=\"Every marketer knows that consistent brand compliance is key to leveraging the equity of the brand. But when your company\u2019s structure includes multiple layers such as departments, sister companies, franchisees, distributors, or dealers\u2026 all using, and possibly producing\u2026 marketing materials\u2026 things can get messy! How do you ensure your brand stewards are following your guidelines? &hellip; Continue reading How to achieve company-wide brand compliance\" \/>\n<meta property=\"og:url\" content=\"https:\/\/truartcolorgraphics.com\/blog\/2019\/04\/18\/how-to-achieve-company-wide-brand-compliance\/\" \/>\n<meta property=\"og:site_name\" content=\"TruArt Color Graphics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-18T18:04:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-03T14:30:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/truartcolorgraphics.com\/blog\/wp-content\/uploads\/2024\/12\/copy-of-how-to-achieve-company-wide-1-1024x536.png\" \/>\n<meta name=\"author\" content=\"Cathy Howell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cathy Howell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/truartcolorgraphics.com\/blog\/2019\/04\/18\/how-to-achieve-company-wide-brand-compliance\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/truartcolorgraphics.com\/blog\/2019\/04\/18\/how-to-achieve-company-wide-brand-compliance\/\"},\"author\":{\"name\":\"Cathy Howell\",\"@id\":\"https:\/\/truartcolorgraphics.com\/blog\/#\/schema\/person\/253cdce2b89361ea4cc2181217df398a\"},\"headline\":\"How to achieve company-wide brand compliance\",\"datePublished\":\"2019-04-18T18:04:49+00:00\",\"dateModified\":\"2025-01-03T14:30:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/truartcolorgraphics.com\/blog\/2019\/04\/18\/how-to-achieve-company-wide-brand-compliance\/\"},\"wordCount\":363,\"publisher\":{\"@id\":\"https:\/\/truartcolorgraphics.com\/blog\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/truartcolorgraphics.com\/blog\/2019\/04\/18\/how-to-achieve-company-wide-brand-compliance\/\",\"url\":\"https:\/\/truartcolorgraphics.com\/blog\/2019\/04\/18\/how-to-achieve-company-wide-brand-compliance\/\",\"name\":\"How to achieve company-wide brand compliance - TruArt Color Graphics Blog\",\"isPartOf\":{\"@id\":\"https:\/\/truartcolorgraphics.com\/blog\/#website\"},\"datePublished\":\"2019-04-18T18:04:49+00:00\",\"dateModified\":\"2025-01-03T14:30:29+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/truartcolorgraphics.com\/blog\/2019\/04\/18\/how-to-achieve-company-wide-brand-compliance\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/truartcolorgraphics.com\/blog\/#website\",\"url\":\"https:\/\/truartcolorgraphics.com\/blog\/\",\"name\":\"TruArt Color Graphics Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/truartcolorgraphics.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/truartcolorgraphics.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/truartcolorgraphics.com\/blog\/#organization\",\"name\":\"TruArt Color Graphics Blog\",\"url\":\"https:\/\/truartcolorgraphics.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/truartcolorgraphics.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/truartcolorgraphics.com\/blog\/wp-content\/uploads\/2024\/12\/cropped-truart-logo-min-1.png\",\"contentUrl\":\"https:\/\/truartcolorgraphics.com\/blog\/wp-content\/uploads\/2024\/12\/cropped-truart-logo-min-1.png\",\"width\":240,\"height\":240,\"caption\":\"TruArt Color Graphics Blog\"},\"image\":{\"@id\":\"https:\/\/truartcolorgraphics.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/truartcolorgraphics.com\/blog\/#\/schema\/person\/253cdce2b89361ea4cc2181217df398a\",\"name\":\"Cathy Howell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/truartcolorgraphics.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/50edb49d8107473fb4de3b8de46277e7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/50edb49d8107473fb4de3b8de46277e7?s=96&d=mm&r=g\",\"caption\":\"Cathy Howell\"},\"url\":\"https:\/\/truartcolorgraphics.com\/blog\/author\/truart_cathy\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to achieve company-wide brand compliance - TruArt Color Graphics Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/truartcolorgraphics.com\/blog\/2019\/04\/18\/how-to-achieve-company-wide-brand-compliance\/","og_locale":"en_US","og_type":"article","og_title":"How to achieve company-wide brand compliance - TruArt Color Graphics Blog","og_description":"Every marketer knows that consistent brand compliance is key to leveraging the equity of the brand. But when your company\u2019s structure includes multiple layers such as departments, sister companies, franchisees, distributors, or dealers\u2026 all using, and possibly producing\u2026 marketing materials\u2026 things can get messy! How do you ensure your brand stewards are following your guidelines? &hellip; Continue reading How to achieve company-wide brand compliance","og_url":"https:\/\/truartcolorgraphics.com\/blog\/2019\/04\/18\/how-to-achieve-company-wide-brand-compliance\/","og_site_name":"TruArt Color Graphics Blog","article_published_time":"2019-04-18T18:04:49+00:00","article_modified_time":"2025-01-03T14:30:29+00:00","og_image":[{"url":"https:\/\/truartcolorgraphics.com\/blog\/wp-content\/uploads\/2024\/12\/copy-of-how-to-achieve-company-wide-1-1024x536.png"}],"author":"Cathy Howell","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Cathy Howell","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/truartcolorgraphics.com\/blog\/2019\/04\/18\/how-to-achieve-company-wide-brand-compliance\/#article","isPartOf":{"@id":"https:\/\/truartcolorgraphics.com\/blog\/2019\/04\/18\/how-to-achieve-company-wide-brand-compliance\/"},"author":{"name":"Cathy Howell","@id":"https:\/\/truartcolorgraphics.com\/blog\/#\/schema\/person\/253cdce2b89361ea4cc2181217df398a"},"headline":"How to achieve company-wide brand compliance","datePublished":"2019-04-18T18:04:49+00:00","dateModified":"2025-01-03T14:30:29+00:00","mainEntityOfPage":{"@id":"https:\/\/truartcolorgraphics.com\/blog\/2019\/04\/18\/how-to-achieve-company-wide-brand-compliance\/"},"wordCount":363,"publisher":{"@id":"https:\/\/truartcolorgraphics.com\/blog\/#organization"},"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/truartcolorgraphics.com\/blog\/2019\/04\/18\/how-to-achieve-company-wide-brand-compliance\/","url":"https:\/\/truartcolorgraphics.com\/blog\/2019\/04\/18\/how-to-achieve-company-wide-brand-compliance\/","name":"How to achieve company-wide brand compliance - TruArt Color Graphics Blog","isPartOf":{"@id":"https:\/\/truartcolorgraphics.com\/blog\/#website"},"datePublished":"2019-04-18T18:04:49+00:00","dateModified":"2025-01-03T14:30:29+00:00","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/truartcolorgraphics.com\/blog\/2019\/04\/18\/how-to-achieve-company-wide-brand-compliance\/"]}]},{"@type":"WebSite","@id":"https:\/\/truartcolorgraphics.com\/blog\/#website","url":"https:\/\/truartcolorgraphics.com\/blog\/","name":"TruArt Color Graphics Blog","description":"","publisher":{"@id":"https:\/\/truartcolorgraphics.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/truartcolorgraphics.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/truartcolorgraphics.com\/blog\/#organization","name":"TruArt Color Graphics Blog","url":"https:\/\/truartcolorgraphics.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/truartcolorgraphics.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/truartcolorgraphics.com\/blog\/wp-content\/uploads\/2024\/12\/cropped-truart-logo-min-1.png","contentUrl":"https:\/\/truartcolorgraphics.com\/blog\/wp-content\/uploads\/2024\/12\/cropped-truart-logo-min-1.png","width":240,"height":240,"caption":"TruArt Color Graphics Blog"},"image":{"@id":"https:\/\/truartcolorgraphics.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/truartcolorgraphics.com\/blog\/#\/schema\/person\/253cdce2b89361ea4cc2181217df398a","name":"Cathy Howell","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/truartcolorgraphics.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/50edb49d8107473fb4de3b8de46277e7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/50edb49d8107473fb4de3b8de46277e7?s=96&d=mm&r=g","caption":"Cathy Howell"},"url":"https:\/\/truartcolorgraphics.com\/blog\/author\/truart_cathy\/"}]}},"_links":{"self":[{"href":"https:\/\/truartcolorgraphics.com\/blog\/wp-json\/wp\/v2\/posts\/77"}],"collection":[{"href":"https:\/\/truartcolorgraphics.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/truartcolorgraphics.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/truartcolorgraphics.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/truartcolorgraphics.com\/blog\/wp-json\/wp\/v2\/comments?post=77"}],"version-history":[{"count":1,"href":"https:\/\/truartcolorgraphics.com\/blog\/wp-json\/wp\/v2\/posts\/77\/revisions"}],"predecessor-version":[{"id":79,"href":"https:\/\/truartcolorgraphics.com\/blog\/wp-json\/wp\/v2\/posts\/77\/revisions\/79"}],"wp:attachment":[{"href":"https:\/\/truartcolorgraphics.com\/blog\/wp-json\/wp\/v2\/media?parent=77"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/truartcolorgraphics.com\/blog\/wp-json\/wp\/v2\/categories?post=77"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/truartcolorgraphics.com\/blog\/wp-json\/wp\/v2\/tags?post=77"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}