{"id":65,"date":"2018-11-19T13:48:18","date_gmt":"2018-11-19T13:48:18","guid":{"rendered":"https:\/\/truartcolorgraphics.com\/blog\/?p=65"},"modified":"2025-01-03T08:30:30","modified_gmt":"2025-01-03T14:30:30","slug":"guess-whos-mailing-a-catalog-this-year","status":"publish","type":"post","link":"https:\/\/truartcolorgraphics.com\/blog\/2018\/11\/19\/guess-whos-mailing-a-catalog-this-year\/","title":{"rendered":"Guess who’s mailing a catalog this year\u2026"},"content":{"rendered":"

By: Marie Young<\/p>\n

A few days ago, I gave my toddler a toy catalog and a marker. I said, \u201ccircle what you hope Santa will bring you.\u201d He happily obliged, and now it\u2019s all he can talk about. He\u2019s been asking to review his selections over and over. I had planned to take his list from the toy retailer catalog and purchase them on Amazon instead (hello, free two-day shipping).<\/p>\n

Ironically, a few days later, I came across an article on Promo Marketing<\/a>. Get this\u2026 Amazon is going to be printing a holiday toy catalog this year! The catalog is said to contain QR codes to help end-users find items online.<\/p>\n

\u201cAmazon made its bones by dominating e-commerce to such an extent that it reshaped the physical retail world and ushered in the digital era. Now, in extremely analog fashion, it is issuing a print catalog. Still, we are going to posit that the decision by [CEO Jeff] Bezos and his hires makes perfect sense, as it signifies that print, no matter how many naysayers want to pick over its long-reported corpse, is definitely not dead.\u201d Joseph Myers | Promo Marketing<\/em><\/p>\n

Obviously, Amazon knows that printed catalogs offer brands a whole\"tech host of benefits<\/a>. Last year, 9.8 billion catalogs were mailed within the U.S. This leads us to the revelation that millennials actually appreciate information in catalog form. It is vital for businesses to continue to produce catalogs if they want to remain in front of the up-and-coming generations.<\/p>\n

\u201cThose who declare print dead are wrong, and those who feel it is beyond salvaging are equally incorrect. Sales are the name of the game, and, if incorporated efficiently and regularly, catalogs will make more than a splash,\u201d said Myers.<\/p>\n

Consumers are expected to receive Amazon catalogs by the end of this month. To many, it may look a bit retro, but it will also help consumers recall the guides that Toys R Us used mail out. This is sure to make the holiday season a very merry time for the public and Amazon\u2019s bottom line.<\/p>\n

Consider Tru Art to be your best choice for print and catalog<\/a> manufacturing in the Midwest.<\/p>\n","protected":false},"excerpt":{"rendered":"

By: Marie Young A few days ago, I gave my toddler a toy catalog and a marker. I said, \u201ccircle what you hope Santa will bring you.\u201d He happily obliged, and now it\u2019s all he can talk about. He\u2019s been asking to review his selections over and over. I had planned to take his list … Continue reading Guess who’s mailing a catalog this year\u2026<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"\nGuess who's mailing a catalog this year\u2026 - TruArt Color Graphics Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/truartcolorgraphics.com\/blog\/2018\/11\/19\/guess-whos-mailing-a-catalog-this-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guess who's mailing a catalog this year\u2026 - TruArt Color Graphics Blog\" \/>\n<meta property=\"og:description\" content=\"By: Marie Young A few days ago, I gave my toddler a toy catalog and a marker. 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